• Corpus ID: 168607527

The interrelationship between employee advocacy in social media and employee engagement

@inproceedings{Kuutsa2016TheIB,
  title={The interrelationship between employee advocacy in social media and employee engagement},
  author={Maria Kuutsa},
  year={2016}
}
Author Kuutsa, Maria Karoliina Title The interrelationship between employee advocacy in social media and employee engagement Faculty School of Business and Management Master’s Program International Marketing Management 
lutpub.lut.fi
1 Citation
Background Citations
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Cite as: Thomas, T. (2020). Employee Advocacy as a Marketing Strategy to Power Brand Promotion: an Employee Perspective. Marketing and Management of Innovations, 2, 167-181

  • Business
  • 2020
Employee Advocacy is an emerging and cost-effective concept of employee amplification to market products and services by enabling employees to build and share the company's brand contents through…

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Results of this field study of 597 employees demonstrate the importance of extra-role behavior in explaining employee performance over a six-month period. Supervisors, peers, and employees differen...

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As early as the late 1990s, Tom Peters started the conversation about personal branding with his book The Brand Called You. This concept is not without its supporters and critics. Often people view…