• Corpus ID: 168607527

The interrelationship between employee advocacy in social media and employee engagement

  title={The interrelationship between employee advocacy in social media and employee engagement},
  author={Maria Kuutsa},
Author Kuutsa, Maria Karoliina Title The interrelationship between employee advocacy in social media and employee engagement Faculty School of Business and Management Master’s Program International Marketing Management 

Cite as: Thomas, T. (2020). Employee Advocacy as a Marketing Strategy to Power Brand Promotion: an Employee Perspective. Marketing and Management of Innovations, 2, 167-181

  • Business
  • 2020
Employee Advocacy is an emerging and cost-effective concept of employee amplification to market products and services by enabling employees to build and share the company's brand contents through

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  • D. G. Spencer
  • Business
    Academy of Management journal. Academy of Management
  • 1986
Investigating the relationship between the extent to which employees have opportunities to voice dissatisfaction and voluntary turnover in 111 short-term, general care hospitals shows that high numbers of mechanisms for employee voice are associated with high retention rates.

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