The internet and export marketing from a Middle Eastern perspective

@inproceedings{Ahmed2017TheIA,
  title={The internet and export marketing from a Middle Eastern perspective},
  author={Zafar U. Ahmed and Craig C. Julian},
  year={2017}
}
This study explores the role of the Internet in a firm’s internationalisation process. The data was gathered based on a survey of 61 Lebanese manufacturing firms. Statistical analysis was carried out using cross-tabulation, Chi-square analysis and Fisher’s Exact Test. Results show a positive relationship between Website ownership, average annual sales… CONTINUE READING