The international development of the ‘Social Norms’ approach to drug education and prevention

@inproceedings{Mcalaney2011TheID,
  title={The international development of the ‘Social Norms’ approach to drug education and prevention},
  author={John Mcalaney and Bridgette M. Bewick and Clarissa Hughes},
  year={2011}
}
The social norms approach to health promotion has become remarkably popular in the last 20 years, particularly in the American college system. It is an alternative to traditional fear-based approaches of health education, which a growing body of research demonstrates is often ineffective in reducing alcohol and drug misuse. The social norms approach differs by recognizing that individuals, particularly young adults, tend to overestimate how heavily and frequently their peers consume alcohol… CONTINUE READING

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