The influence of user-generated content on traveler behavior: An empirical investigation on the effects of e-word-of-mouth to hotel online bookings

@article{Ye2011TheIO,
  title={The influence of user-generated content on traveler behavior: An empirical investigation on the effects of e-word-of-mouth to hotel online bookings},
  author={Qiang Ye and Rob Law and Bin Gu and Wei Chen},
  journal={Computers in Human Behavior},
  year={2011},
  volume={27},
  pages={634-639}
}
The increasing use of web 2.0 applications has generated numerous online user reviews. Prior studies have revealed the influence of user-generated reviews on the sales of products such as CDs, books, and movies. However, the influence of online user-generated reviews in the tourism industry is still largely unknown both to tourism researchers and practitioners. To bridge this knowledge gap in tourism management, we conducted an empirical study to identify the impact of online user-generated… CONTINUE READING
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