The influence of the Children’s Food and Beverage Advertising Initiative: change in children’s exposure to food advertising on television in Canada between 2006–2009

@article{Kent2014TheIO,
  title={The influence of the Children’s Food and Beverage Advertising Initiative: change in children’s exposure to food advertising on television in Canada between 2006–2009},
  author={M. P. Kent and A. Wanless},
  journal={International Journal of Obesity},
  year={2014},
  volume={38},
  pages={558-562}
}
Objective:To assess whether children’s exposure to television food/beverage advertising has changed since the implementation of the self-regulatory Canadian Children’s Food and Beverage Advertising Initiative (CAI).Design:Data on 11 advertised food/beverage categories (candy, chocolate bars, cookies, portable snacks, cheese, yogurt, cereal, juices, soft drinks, diet soft drinks and fast food) were purchased from Nielsen Media Research for May 2006, 2009 and 2011 for the broadcasting markets of… Expand
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