The influence of the Children’s Food and Beverage Advertising Initiative: change in children’s exposure to food advertising on television in Canada between 2006–2009

  title={The influence of the Children’s Food and Beverage Advertising Initiative: change in children’s exposure to food advertising on television in Canada between 2006–2009},
  author={M. P. Kent and A. Wanless},
  journal={International Journal of Obesity},
Objective:To assess whether children’s exposure to television food/beverage advertising has changed since the implementation of the self-regulatory Canadian Children’s Food and Beverage Advertising Initiative (CAI).Design:Data on 11 advertised food/beverage categories (candy, chocolate bars, cookies, portable snacks, cheese, yogurt, cereal, juices, soft drinks, diet soft drinks and fast food) were purchased from Nielsen Media Research for May 2006, 2009 and 2011 for the broadcasting markets of… Expand
Children’s measured exposure to food and beverage advertising on television in Toronto (Canada), May 2011–May 2019
Canadian children are still exposed to advertisements promoting unhealthy food categories on television despite voluntary restrictions adopted by some food companies, and statutory restrictions should be adopted and designed such that children are effectively protected from unhealthy food advertising on both stations intended for general audiences and those appealing to younger audiences. Expand
The effectiveness of the food and beverage industry’s self-established uniform nutrition criteria at improving the healthfulness of food advertising viewed by Canadian children on television
Despite modest improvements noted after the implementation of the CAI’s Uniform Nutrition Criteria, the healthfulness of most products advertised during programs with a high share of children in the viewing audience remains poor. Expand
The effectiveness of self-regulation in limiting the advertising of unhealthy foods and beverages on children’s preferred websites in Canada
The CAI is not limiting unhealthy food and beverage advertising on children’s preferred websites in Canada and Mandatory regulations are needed. Expand
Food and Beverage Advertising to Children and Adolescents on Television: A Baseline Study
Assessment of the extent of food and beverage advertising on television in Canada and compare the frequency of food advertising broadcasted during programs targeted to preschoolers, children, adolescents and adults found advertisements promoting fast food were significantly greater among adolescent-programming compared to other age groups. Expand
Exposure to Food and Beverage Advertising on Television among Canadian Adolescents, 2011 to 2016
A declining trend in exposure to television food advertising among Canadian adolescents is demonstrated, which may be due to shifts in media consumption and future food marketing policies in Canada. Expand
Food marketing to children in Canada: a settings-based scoping review on exposure, power and impact.
  • Rachel J L Prowse
  • Business, Medicine
  • Health promotion and chronic disease prevention in Canada : research, policy and practice
  • 2017
The current evidence suggests that "place" may be an important marketing component to be included in public policy in order to broadly protect children from unhealthy food marketing. Expand
Sugar-Sweetened Beverages: Children's Perceptions, Factors of Influence, and Suggestions for Reducing Intake.
Despite a high level of awareness of SSBs, children believed that further education and policies regarding SSBs were warranted and these data may prove helpful in designing effective interventions targeted at children and parents to reduce SSB consumption by children. Expand
Beyond Food Promotion: A Systematic Review on the Influence of the Food Industry on Obesity-Related Dietary Behaviour among Children
The nature and extent of food industry influences which expose children to commercial influences and thus might affect unhealthy dietary behaviour and finally contributes to obesity are reviewed. Expand
Knowledge needs and the ‘savvy’ child: teenager perspectives on banning food marketing to children
Abstract Food marketing to children is a powerful factor in the health of young people. In Canada, one proposed measure to protect young people is to ban all food and beverage marketing to childrenExpand
The physical activity and nutrition-related corporate social responsibility initiatives of food and beverage companies in Canada and implications for public health
Food companies, including many that largely sell and market unhealthy products, are heavily involved in physical activity and nutrition-related initiatives in Canada, many of which are targeted to children. Expand


Trends in the nutritional content of television food advertisements seen by children in the United States: analyses by age, food categories, and companies.
Examination of trends in children's exposure to food-related advertising on television by age, product category, and company found exposure to unhealthy food and beverage product advertisements has fallen, whereas exposure to fast-food ads increased from 2003 to 2009. Expand
Advertising of fast food to children on Australian television: the impact of industry self‐regulation
Children's exposure to unhealthy fast-food advertising has not changed following the introduction of self-regulation, and some fast foods advertised for children's consumption contain excessive energy, suggesting governments should define the policy framework for regulating fast- food advertising to children. Expand
Self-regulation by industry of food marketing is having little impact during children's preferred television.
  • M. Potvin Kent, L. Dubois, A. Wanless
  • Medicine
  • International journal of pediatric obesity : IJPO : an official journal of the International Association for the Study of Obesity
  • 2011
With the exception of the four corporations that did not market to children at all, the commitments that have been made in the CAI are not having a significant impact on the food and beverage marketing environment on television which is viewed by 10-12-year-olds. Expand
Industry self regulation of television food advertising: responsible or responsive?
The continued advertising of unhealthy foods indicates that this self-regulatory code does not adequately protect children, and these advertisements continue to comprise the majority during peak viewing times. Expand
Trends in exposure to television food advertisements among children and adolescents in the United States.
A number of positive changes have occurred in children's exposure to food advertising and continued monitoring of food advertising exposure along with nutritional analyses is needed to further assess self-regulatory pledges. Expand
Food Marketing to Children and Youth: Threat or Opportunity?
Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children inExpand
Increasing Caloric Contribution From Sugar-Sweetened Beverages and 100% Fruit Juices Among US Children and Adolescents, 1988–2004
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The Extent, Nature and Effects of Food Promotion to Children: A Review of the Evidence to December 2008
This document reviews evidence to December 2008 on the global extent and nature of food promotion to children, and its effects on their food knowledge, preferences, behaviour and diet-related healthExpand
Relation between consumption of sugar-sweetened drinks and childhood obesity: a prospective, observational analysis
Consumption of sugar-sweetened drinks is associated with obesity in children and this relation was examined in 548 ethnically diverse schoolchildren from public schools in four Massachusetts communities. Expand
Intake of sugar-sweetened beverages and weight gain: a systematic review.
The weight of epidemiologic and experimental evidence indicates that a greater consumption of SSBs is associated with weight gain and obesity, and sufficient evidence exists for public health strategies to discourage consumption of sugary drinks as part of a healthy lifestyle. Expand