The influence of reward associations on conflict processing in the Stroop task.


Performance in a behavioral task can be facilitated by associating stimulus properties with reward. In contrast, conflicting information is known to impede task performance. Here we investigated how reward associations influence the within-trial processing of conflicting information using a color-naming Stroop task in which a subset of ink colors (task… (More)
DOI: 10.1016/j.cognition.2010.08.018

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