The influence of racial embodiment on racial bias in immersive virtual environments

@article{Groom2009TheIO,
  title={The influence of racial embodiment on racial bias in immersive virtual environments},
  author={Victoria Groom and Jeremy N. Bailenson and Clifford Nass},
  journal={Social Influence},
  year={2009},
  volume={4},
  pages={231 - 248}
}
Increasingly, people interact with others via digital representations, or avatars, that feature indicators of race. Nonetheless, little is known about the effects of avatar race on attitudes and behaviors. We conducted a study to determine how people's implicit racial bias is affected by the race of their avatar in an immersive virtual environment (IVE). Our results indicate that the effects of avatar race extend beyond digital spaces. People embodied by Black avatars in an IVE demonstrated… 

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