The influence of organisation culture on E-commerce adoption

  title={The influence of organisation culture on E-commerce adoption},
  author={Ishan Senarathna and Matthew Warren and William Yeoh and Scott Salzman},
  journal={Industrial Management and Data Systems},
Purpose – The purpose of this paper is to empirically examine the influence of different organisational cultures on e-commerce adoption maturity in smalland medium-sized enterprises (SMEs). Design/methodology/approach – The data for this study were gathered using postal survey questionnaire and analysed using quantitative analysis methods. Findings – The result indicates a positive correlation between adhocracy culture and e commerce adoption. However, those firms with hierarchy cultural… CONTINUE READING

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