The influence of in-store music on wine selections.

  title={The influence of in-store music on wine selections.},
  author={Adrian C. North and David J. Hargreaves and Jennifer McKendrick},
  journal={Journal of Applied Psychology},
This field study investigated the extent to which stereotypically French and German music could influence supermarket customers' selections of French and German wines. Music with strong national associations should activate related knowledge and be linked with customers buying wine from the respective country. Over a 2-week period, French and German music was played on alternate days from an in-store display of French and German wines. French music led to French wines outselling German ones… 
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