• Corpus ID: 140916998

The influence of background music on shopping behavior: Classical versus top-forty music in a

  title={The influence of background music on shopping behavior: Classical versus top-forty music in a},
  author={David Kim and Charles Areni},
  journal={Advances in Consumer Research},
Music and consumer behavior in chain stores: theoretical explanation and empirical evidence
ABSTRACT In recent years, there has been significant growth in the number of chain stores; in this regard, the essential point is that managers should consider not only traditional marketing mix, but
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