Corpus ID: 140916998

The influence of background music on shopping behavior: Classical versus top-forty music in a

@article{Kim1993TheIO,
  title={The influence of background music on shopping behavior: Classical versus top-forty music in a},
  author={David Kim and C. Areni},
  journal={Advances in Consumer Research},
  year={1993},
  volume={20},
  pages={336-340}
}
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References

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This article examines the impact of two dimensions of music--its fit with the advertised message and its ties to past emotion-laden experiences (indexicality)--on low- and high-involvement consumers'Expand
Effects of Store Music on Shopping Behavior
Describes an experiment conducted comparing the effects of background and foreground music on clothing store shoppers. Concludes that choosing to play store music solely to satisfy customers′Expand
Music, Mood, and Marketing:
That music affects human beings in various ways has probably been presumed as long as people have played music. Many marketing practitioners already accept this notion, given that music is increasi...
Making Sense Of Wine
The Influence of Background Music on the Behavior of Restaurant Patrons
This paper will critically review the limited literature available on the topic and present an empirical study that examines the effect of background music on the behavior of restaurant customers. ItExpand
An Examination of Consumer Decision Making for a Common Repeat Purchase Product
Despite the large amount of theory and research on consumer choice, current understanding is still at a less than desirable level—especially in the cases where involvement with or importance of theExpand
Some Antecedents of Music Appreciation
It is suggested that attention is a necessaiy part of appreciation. A classification is made of the different occasions on which attention to music is less than might be desired. The antecedents areExpand
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