• Corpus ID: 140916998

The influence of background music on shopping behavior: Classical versus top-forty music in a

@article{Kim1993TheIO,
  title={The influence of background music on shopping behavior: Classical versus top-forty music in a},
  author={David Kim and Charles Areni},
  journal={Advances in Consumer Research},
  year={1993},
  volume={20},
  pages={336-340}
}
Music and consumer behavior in chain stores: theoretical explanation and empirical evidence
ABSTRACT In recent years, there has been significant growth in the number of chain stores; in this regard, the essential point is that managers should consider not only traditional marketing mix, but
How atmosphere in a restaurant can influence positively wine consumption
Master's thesis in International hotel and tourism management : Culinary leadership and innovation
Factors Defining Store Atmospherics in Convenience Stores: An Analytical Study of Delhi Malls in India
This research paper has been attempted to inventory the atmospheric factors, contributing to better sales. Exploratory study was undertaken to...
The Role of Physical Environment in Consumers’ Relationship with a Retail Outlet Offering a Regional Product
This paper reports the results of a quantitative study that examined the effect of a store’s physical environment on consumers’ relationship with a retail outlet. The results retained most of our
Congruency between instrumental background music and behavior on a website
Previous research studying the effect of background music on consumer behavior has used music associated with lyrics and failed to use a no music control condition. Instrumental music (jazz and
How Shop Environment Including Layout and Music can Out-power the Price of Items Sold?
Music can become a very powerful marketing tool if used in the right way and at the right time. This is why in this paper we will be looking at how music can influence one’s purchasing behaviour.
The influence of background music tempo and genre on virtual roulette
TLDR
Fast tempo and popular music resulted in quicker betting with no effect on expenditure and Alternative mechanisms underlying music's influence on gambling and directions for future research are considered.
Impact of In-store Music on Shopper Behavior
Store atmospherics is becoming an important determinant of differentiating products and services across the globe. A number of papers have researched about store atmospherics and their impact on
The effect of musical fit on consumers’ preferences between competing alternate petrols
Music that ‘fits’ with the attributes of commercial products should raise the salience of those products over others, and therefore prime their selection. Participants were presented with two
...
...

References

SHOWING 1-10 OF 21 REFERENCES
Music, Mood, and Marketing:
That music affects human beings in various ways has probably been presumed as long as people have played music. Many marketing practitioners already accept this notion, given that music is increasi...
Using background music to affect the behavior of supermarket shoppers.
This paper critically reviews the literature available and presents an empirical study that examines the effects of background music on in-store shopping behavior. It finds that music tempo variati...
Path Analysis of Buyer Behavior under Conditions of Crowding
By use of path analysis on data from 600 shoppers, the authors explore the sequential relationships among several variables pertinent to retail crowding. Results furnish evidence that perceived
Effects of Store Music on Shopping Behavior
Describes an experiment conducted comparing the effects of background and foreground music on clothing store shoppers. Concludes that choosing to play store music solely to satisfy customers′
An Examination of Consumer Decision Making for a Common Repeat Purchase Product
Despite the large amount of theory and research on consumer choice, current understanding is still at a less than desirable level—especially in the cases where involvement with or importance of the
Making Sense Of Wine
...
...