The importance of cultural differences in international business

  title={The importance of cultural differences in international business},
  author={Marzena Adamczyk},
  journal={The Central European Review of Economics and Management},
  • M. Adamczyk
  • Published 8 August 2017
  • Business
  • The Central European Review of Economics and Management
Aim: The aim of this study is to systematize the knowledge on the characteristics and classification of cultures, which will allow national representatives to be assigned to their respective types of cultures, and to present the characteristics of selected countries in some business areas. Design / Research Method: The applied research method is the analysis of the literature in the field of cross-cultural determinants of business and the description of the findings observed and analyzed in the… 

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