The importance of cigarette packaging in a ‘dark’ market: the ‘Silk Cut’ experience

@article{Moodie2012TheIO,
  title={The importance of cigarette packaging in a ‘dark’ market: the ‘Silk Cut’ experience},
  author={Crawford Moodie and Kathryn Angus and Allison Ford},
  journal={Tobacco Control},
  year={2012},
  volume={23},
  pages={274 - 278}
}
In a growing number of countries tobacco companies are severely restricted in how they can legally market their products. In these ‘dark’ markets the role of packaging as a promotional and communications tool becomes more pronounced. How packaging is used for the most expensive cigarette brands in dark markets has received limited attention however, even though these ‘premium’ cigarette brands significantly impact upon the profitability of tobacco companies. We outline, using retail trade press… Expand

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