The importance of being 'well-placed': the influence of context on perceived typicality and esthetic appraisal of product appearance.

@article{Blijlevens2012TheIO,
  title={The importance of being 'well-placed': the influence of context on perceived typicality and esthetic appraisal of product appearance.},
  author={Janneke Blijlevens and Gerda Gemser and Ruth Mugge},
  journal={Acta psychologica},
  year={2012},
  volume={139 1},
  pages={178-86}
}
Earlier findings have suggested that esthetic appraisal of product appearances is influenced by perceived typicality. However, prior empirical research on typicality and esthetic appraisal of product appearances has not explicitly taken context effects into account. In this paper, we investigate how a specific context influences perceived typicality and thus the esthetic appraisal of product appearances by manipulating the degree of typicality of a product's appearance and its context. The… CONTINUE READING