The importance of a structured new product development (NPD) process: a methodology

@inproceedings{Owens2001TheIO,
  title={The importance of a structured new product development (NPD) process: a methodology},
  author={Jim Owens and R. Cooper},
  year={2001}
}
In order to achieve a successful new product, and assist the successful implementation of a new product into a company, it is useful to have a structured and documented approach to new product development (NPD), therefore providing a clear roadmap for the development of new products. This review highlights the NPD process, from concept to consumer and what the key success drivers are, such as; the quest for real product superiority and success, and the need for cross-functional teams; in order… CONTINUE READING