Corpus ID: 168923647

The importance of IMC in dealing with negative, nongenerated publicity in the organisation

@inproceedings{Plessis2001TheIO,
  title={The importance of IMC in dealing with negative, nongenerated publicity in the organisation},
  author={C. D. Plessis},
  year={2001}
}
The implications of the absence of an IMC (integrated marketing communication) approach to negative nongenerated publicity