The imperative to be seen: The moral economy of celebrity video game streaming on Twitch.tv

@article{Johnson2019TheIT,
  title={The imperative to be seen: The moral economy of celebrity video game streaming on Twitch.tv},
  author={Mark R. Johnson and Mark Carrigan and Tom Brock},
  journal={First Monday},
  year={2019},
  volume={24}
}
In this paper we examine the pursuit of celebrity through the live broadcast (‘streaming’) of video games as an expression of an emerging moral economy of contemporary digital capitalism. Live streaming is a novel form overwhelmingly found amongst young people disproportionately harmed by the economic crisis, and we propose that the contraction of employment opportunities is giving rise to a strong imperative to be seen, which finds an outlet in the practices of self-presentation, self… 
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