The impact of time-based manufacturing practices on mass customization and value to customer

  title={The impact of time-based manufacturing practices on mass customization and value to customer},
  author={Qiang Tu and Mark A. Vonderembse and T. S. Ragu-Nathan},
Mass customization capabilities enable firms to design, produce, and deliver a high volume of differentiated products that meet specific customer needs in a timely manner and at close to mass-production prices. A critical part of mass customization is simultaneously achieving customer responsiveness, cost efficiency, and high volume production in the manufacturing system. This research describes mass customization and provides a framework to understand the relationships among time-based… CONTINUE READING
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