The impact of the customer relationship management on organizational productivity, customer trust and satisfaction by using the structural equation model: A study in the Iranian hospitals

@inproceedings{Yaghoubi2017TheIO,
  title={The impact of the customer relationship management on organizational productivity, customer trust and satisfaction by using the structural equation model: A study in the Iranian hospitals},
  author={Maryam Yaghoubi and Hamed Asgari and Marzieh Javadi},
  booktitle={Journal of education and health promotion},
  year={2017}
}
CONTEXT One of the challenges in the fiercely competitive space of health organizations is responding to customers and building trust and satisfaction in them in the shortest time, with best quality and highest productivity. Hence the aim of this study is to survey the impact of customer relationship management (CRM) on organizational productivity, customer loyalty, satisfaction and trust in selected hospitals of Isfahan (in Iran). MATERIALS AND METHODS This study is a correlation descriptive… CONTINUE READING