• Corpus ID: 460759

The impact of social factors affecting consumer behaviour on selecting characteristics of purchased cars

@inproceedings{Mirzaei2011TheIO,
  title={The impact of social factors affecting consumer behaviour on selecting characteristics of purchased cars},
  author={Hossein Mirzaei and Mehdi Ruzdar},
  year={2011}
}
The present study examined the impact of social factors on consumer behavior in selecting traits of the purchased car in Tabriz (Iran). A one sample T-test was used to test the hypotheses of this study. In line with complementary findings of research using error bar diagram, the first component of the social factors affecting the consumer behavior was tested. In selecting car traits, based on every component, every feature of car was ranked. Findings of the research show that traits of family… 

Figures and Tables from this paper

Factors Influencing Car Purchasing Intention: A Study among Vietnamese Consumers

This study explored factors influencing the intention of buying a car among Vietnamese consumers. This quantitative study administered questionnaire surveys to 242 respondents in Ho Chi Minh

The Influence of Consumer Behavior on Brand Success: A Case Study of Panasonic Corporation

The objective of this study is to investigate the influence of consumer behavior on brand success. Consumer behavior is a study of consumers and their methods to choose, consume, and dispose of

The Impact of Socioeconomic Factors on Consumer Buying Behavior: A Case of Mobile Phone Market of Pakistan

: Over the last few decades, the socio-economic factors of Pakistani consumers in the telecommunications sector have changed. Due to this conflict, the behavior of mobile service users who specify a

REFERENCE GROUPS, FAMILY, ROLES AND STATUS ON YOUNG CONSUMER BAHVIOR TOWARDS PURCHASE INTENTIONS OF LUXURY FASHION BRANDS

Today, luxury consumption has become so popular, everyone aspire for luxury, particularly in fashion. Recently young consumers consumption`s pattern is not only to satisfy basic physiological needs

ECONOMIC AND DEMOGRAPHIC DETERMINANTS AND ITS EFFECT ON CONSUMER PURCHASING DECISION IN THE NIGERIAN AUTOMOBILE INDUSTRY

Consumers are likely influenced by so many factors among them are demographic variables and economic variables, this is important especially in decision of capital expenditure such as the purchase of

Factors Influencing the Purchase Decision of Passenger Cars in Puduchery

The automobile industry is one of the fastest growing sectors of the world. India is the fourth largest exporter of passenger car and 6th largest producer in the world. A number of leading global

Measuring the Brand Image Association with Personal and Social Factors for Private Universities

DOI: 10.21276/sjahss.2018.6.5.5 Abstract: This study investigates the university’s brand image with the aim of explaining the components of the image and effects of the image on students’ university

Beyond income: correlates of conspicuous and luxury consumption in India

Concern about the environmental impacts of consumption has drawn research attention to the drivers of conspicuous and luxury (C/L) consumption. Given the prevailing patterns of overconsumption, most

Determinants of customers’ intention to use Islamic financing services

Sri Lanka is one of the few non-Islamic countries to have legislated for Islamic banking. Islamic banking and finance is a emerging industry in sri lanka where there is a fully fledge islamic bank

Consumer Brand Preference towards Sedan Cars with Special Reference to Erode District

Before Independence India was considered as a market for imported vehicles. In the 1950s the arrival of Tata Motors, Mahindra & Mahindra & Bajaj Auto led to steadily increasing vehicle production in

References

SHOWING 1-10 OF 42 REFERENCES

Consumer behavior: a European perspective

E‐consumer Behaviour | European Journal Of Marketing | Vol ... – Despite A Broad Spectrum Of Disciplines That Investigate E‐consumer Behaviour And Despite This Special Issue In The Area Of Marketing,

Marketing Management: Analysis, Planning, Implementation and Control

I. UNDERSTANDING MARKETING MANAGEMENT. 1. Understanding the Critical Role of Marketing in Organizations and Society. 2. Building Customer Satisfaction Through Quality, Service, and Value. 3. Laying

DICTIONARY OF PSYCHOLOGY

consumer behavior

Consumer behavior continued to attract additional researchers and publication outlets from 1993 through 1996. Both general interest and domainspecific scholarly contributions are discussed, along

Investigation of the effective cultural factors on decision making for buying cars

  • Investigation of the effective cultural factors on decision making for buying cars
  • 2009

Strategic position indicating " , Translated by SeyedAmir Poya seyfzadeh

  • Management Selected Monthly
  • 2008

Consumer Behavior Concepts and Application

  • Consumer Behavior Concepts and Application
  • 2002

Consumer behavior ,internal and external factors

  • Consumer behavior ,internal and external factors
  • 2009

Marketing, 5th, south-western

  • Marketing, 5th, south-western
  • 2003