• Corpus ID: 460759

The impact of social factors affecting consumer behaviour on selecting characteristics of purchased cars

@inproceedings{Mirzaei2011TheIO,
  title={The impact of social factors affecting consumer behaviour on selecting characteristics of purchased cars},
  author={Hossein Mirzaei and Mehdi Ruzdar},
  year={2011}
}

• H. Mirzaei, Mehdi Ruzdar
• Published 2011
• Business

The present study examined the impact of social factors on consumer behavior in selecting traits of the purchased car in Tabriz (Iran). A one sample T-test was used to test the hypotheses of this study. In line with complementary findings of research using error bar diagram, the first component of the social factors affecting the consumer behavior was tested. In selecting car traits, based on every component, every feature of car was ranked. Findings of the research show that traits of family and social status affect selecting the traits of the purchased car. Reference groups factor; however, does not influence the vehicle traits. These findings indicate that social factors influence the selection of characteristics in purchased cars.