The impact of sensory branding (five senses) on consumer: A case study on KFC (Kentucky fried chicken)

@inproceedings{Hussain2020TheIO,
  title={The impact of sensory branding (five senses) on consumer: A case study on KFC (Kentucky fried chicken)},
  author={S. Hussain},
  year={2020}
}
  • S. Hussain
  • Published 2020
  • Psychology
  • Sensory branding is based on the idea that consumer ar most likely to form, retain and revisit memor y when their all five senses are engaged during the proces s of buying products or services. By going beyond t he raditional marketing media of only sight and sound, brands are now taking advantage of all other senses to establ i h a stronger and longer-lasting emotional connection with consumers. This marketing strategy appeals to multiple senses and the efforts are multiplied, creating… CONTINUE READING
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