The impact of repetition-induced familiarity on agreement with weak and strong arguments.

  title={The impact of repetition-induced familiarity on agreement with weak and strong arguments.},
  author={Wesley G. Moons and Diane M. Mackie and Teresa Garcia-Marques},
  journal={Journal of personality and social psychology},
  volume={96 1},
Repeated statements are perceived as more valid than novel ones, termed the illusion of truth effect, presumably because repetition imbues the statement with familiarity. In 3 studies, the authors examined the conditions under which and the processes by which familiarity signals from repetition and argument quality signals from processing of message content influenced agreement with persuasive arguments. Participants with low or high motivation to process information were presented persuasive… 

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