The impact of product proliferation in reverse supply chain

  title={The impact of product proliferation in reverse supply chain},
  author={Si-yu Huang and Jack C. P. Su},
  journal={2010 IEEE International Conference on Industrial Engineering and Engineering Management},
In a highly competitive market, product variety is one of the most important competitive advantages. However, excessive product proliferation will hurt firm's profit. Hence, how to manage product variety to maximize profit becomes an important issue. In a closed-loop supply chain, product proliferation not only impacts the forward supply chain, but also the reverse one. Although increasing number of product types will satisfy customer's divers needs better, complexity of product recycling… CONTINUE READING

From This Paper

Figures, tables, and topics from this paper.

Explore Further: Topics Discussed in This Paper


Publications referenced by this paper.
Showing 1-10 of 14 references

Empirical research opportunities in reverse supply chains

C. Prahinski, C. Kocabasoglu

72 nd Annual Report of the Grocery Industry - UBS Q - Series Report : Do supermarkets have a future ?

N. Currie
Progressive Grocer • 2005

Note : How does product proliferation affect responsiveness ?

D. Gupta, M. M. Srinivasan
Management Science • 1998

Product variety and manufacturing performance : Evidence from the international automotive assembly plant study

J. P. MacDuffie, K. Sethuraman, M. L. Fisher
Management Science • 1998

Similar Papers

Loading similar papers…