The impact of poor data quality on the typical enterprise

  title={The impact of poor data quality on the typical enterprise},
  author={Thomas Redman},
  journal={Commun. ACM},
  • T. Redman
  • Published 1 February 1998
  • Business
  • Commun. ACM
As practitioners know, creating awareness of a problem and its impact is a critical first step toward resolution of the problem [5]. The needed awareness of poor data quality, while growing, has not yet been achieved in many enterprises. After all, the typical executive is already besieged by too many problems, low customer satisfaction, high costs, a data warehouse project that is late, and so forth. This article aims to increase awareness by providing a summary of the impacts of poor data… 

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