The impact of local food marketing on purchase decision and willingness to pay in a foodservice setting

@article{Remar2016TheIO,
  title={The impact of local food marketing on purchase decision and willingness to pay in a foodservice setting},
  author={D. Remar and J. Campbell and Robin B. DiPietro},
  journal={Journal of Foodservice Business Research},
  year={2016},
  volume={19},
  pages={108 - 89}
}
ABSTRACT Using survey methodology and experimental design, the current study examines the effects of consumer perception of marketing through the use of signage, product involvement, and willingness to pay on purchase outcomes for locally grown products within a university foodservice setting. Results from the logistical regression models suggest that perception of signage has a larger impact on choosing local food products than product involvement or willingness to pay. Experimental testing… Expand
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