The impact of initial consumer trust on intentions to transact with a web site: a trust building model

@article{McKnight2002TheIO,
  title={The impact of initial consumer trust on intentions to transact with a web site: a trust building model},
  author={D. Harrison McKnight and Vivek Choudhury and Charles J. Kacmar},
  journal={J. Strategic Inf. Sys.},
  year={2002},
  volume={11},
  pages={297-323}
}
This paper develops and tests a model of consumer trust in an electronic commerce vendor. Building consumer trust is a strategic imperative for web-based vendors because trust strongly influences consumer intentions to transact with unfamiliar vendors via the web. Trust allows consumers to overcome perceptions of risk and uncertainty, and to engage in the following three behaviors that are critical to the realization of a web-based vendor’s strategic objectives: following advice offered by the… CONTINUE READING
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