The impact of information transmission on epidemic outbreaks.

@article{Kiss2010TheIO,
  title={The impact of information transmission on epidemic outbreaks.},
  author={Istvan Z. Kiss and Jackie Cassell and Mario Recker and P{\'e}ter L. Simon},
  journal={Mathematical biosciences},
  year={2010},
  volume={225 1},
  pages={1-10}
}
For many diseases (e.g., sexually transmitted infections, STIs), most individuals are aware of the potential risks of becoming infected, but choose not to take action ('respond') despite the information that aims to raise awareness and to increases the responsiveness or alertness of the population. We propose a simple mathematical model that accounts for the diffusion of health information disseminated as a result of the presence of a disease and an 'active' host population that can respond to… CONTINUE READING