The impact of information architecture on academic web site usability

Abstract

Recent studies of web-site use indicate that people do not come to the web for an ‘experience’, they come for information. Yet, to date, web-site design has been synonymous with the ‘look and feel’ of a site overlooking the significance of a site’s information architecture. In this study, we assessed the effect of the information architecture of an academic… (More)
DOI: 10.1108/02640479910330714

Topics

6 Figures and Tables

Slides referencing similar topics