The impact of gender in marketing communications: the role of cognitive and affective cues

@article{Ko2002TheIO,
  title={The impact of gender in marketing communications: the role of cognitive and affective cues},
  author={Erdoğan Koç},
  journal={Journal of Marketing Communications},
  year={2002},
  volume={8},
  pages={257 - 275}
}
  • E. Koç
  • Published 1 December 2002
  • Business
  • Journal of Marketing Communications
Turkey This paper explores the role of gender in the processing of the marketing communications messages of travel agencies operating in the Turkish domestic tourism market. The study focuses on the family holiday information search process and particularly investigates how wives and husbands respond to different marketing communications messages and why. By the use of focus group studies and interviews with tourists it is established that, although there are similarities between wives and… 
The impact of IMC consistency and interactivity on city reputation and consumer brand engagement: the moderating effects of gender
ABSTRACT The impact of Integrated Marketing Communications (IMC) has not received sufficient attention in the tourism marketing literature. The objective of this paper is to propose and empirically
Gender, Framing, and Travelogues
This article analyzes gender differences in visiting media reporting of a tourism destination. Based on the concept of frame analysis, a method commonly used in media studies, it combines the
The Role of Family Members in the Family Holiday Purchase Decision-Making Process
Abstract This study aims to investigate the role of family members in the purchase decision-making process of domestic tourists in Turkey. In addition to a literature review in the field, a number of
Travellers' behavioral intentions depending on their beliefs: an empirical study
Purpose – The purpose of this paper is threefold: first is to study and analyse the personal beliefs of the customers regarding their generic assessments for the main issues of today: environment,
More than Just Biological Sex Differences
The influence of gender on travelers’ information search behavior continues to attract the attention of researchers. However, most scholars have studied gender differences from a biological
An Investigation into the Discourse of Political Marketing Communications in Turkey: The Use of Rhetorical Figures in Political Party Slogans
This study explores the use of rhetorical figures in political party slogans in Turkey. In the first stage of the research, a content analysis establishes that the use of rhetorical figures in
The influence of selected demographic factors on the choice of marketing communication tools: Comparison of foreign and local spaza shop owners in South Africa
Orientation:  The continued proliferation of foreign-owned spaza shops in South African townships presents intense competition between local and foreign owners, with evidence that foreign spaza shop
Do Women Make Better in Tourism and Hospitality? A Conceptual Review from A Customer Satisfaction and Service Quality Perspective
  • E. Koç
  • Business
    Journal of Quality Assurance in Hospitality & Tourism
  • 2019
ABSTRACT Women are disadvantaged at work in a wide variety of industries, including tourism and hospitality. This review paper aims to explore and discuss the role of gender from the perspective of
A study of gender differences - the travel behaviour of Chinese international students studying in the UK.
This research note provides some preliminary findings of a study examining the behaviour of male and female international students while they are travelling. It is based on information collected
Family Time and Own Time on Holiday: Generation, Gender, and Group Dynamic Perspectives from New Zealand
This thesis is about the family holiday experiences of the whole family group and its individual members by studying the anticipations before the holiday and the short- and longer-term holiday
...
...

References

SHOWING 1-10 OF 64 REFERENCES
WIVES INVOLVEMENT IN TOURISM DECISION PROCESSES
The objective of this research is to identify the main tourism dimensions that require an explicit decision and to determine the level of involvement of wives in the different tasks associated with
Understanding the consumer : a psychological approach
List of Figures List of Tables Preface Acknowledgements PART 1: THE CONSUMER IN CONTEXT People as Consumers Market Segmentation New Products and Innovations PART 2: THE INDIVIDUAL PERSPECTIVE
Cognitive theories of persuasion
Effects of Strategy and Pictures in Travel Agency Advertising
This study explores the effectiveness of various types of print advertising as a promotional vehicle, focusing on the main message strategy, the presence or absence of pictures, and the specific
Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications
Part I: The Concept, Practice, And Environment of Integrated Marketing Communications. Overview of Promotion Management and Integrated Marketing Communications. The Marketing Communications Process.
Wives' involvement in tourism decision processes.
Family Decision Making And Tourism Behavior And Attitudes
This study examines decision making by families who vacation to Alaska. The three decision-making modes — husband-dominant, wife-dominant, and joint decision making by husband and wife — were
Advertising Claim Objectivity: Antecedents and Effects
The authors examine the role of advertising claim objectivity under central route processing conditions. Past studies are reviewed and two distinct components of claim objectivity are identified:
Exploring Differences in Males' and Females' Processing Strategies
Existing research suggests that, relative to males, females often are more concerned with the particulars of message claims when processing advertising messages. This research examines how males
...
...