The impact of flexible process capability on the product-process matrix: an empirical examination

@inproceedings{Ariss2002TheIO,
  title={The impact of flexible process capability on the product-process matrix: an empirical examination},
  author={S. Ariss and Qingyu Zhang},
  year={2002}
}
Abstract Hayes and Wheelwright (Har. Bus. Rev. 57 (1) (1979) 127). provided the product–process matrix to emphasize the importance of the cooperation of manufacturing (processes) and marketing (products) to achieve the unified goals based on Skinner's tradeoff theory. But the environments have dramatically changed, and recently, some authors (Ferdows and De Meyer, J. Oper. Manage. 9 (1990) 168; Noble, Dec. Sci. J. 26(5) (1995) 693) have empirically verified that firms can achieve multiple… CONTINUE READING

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