The impact of entrepreneurs' oral ‘pitch’ presentation skills on business angels' initial screening investment decisions

  title={The impact of entrepreneurs' oral ‘pitch’ presentation skills on business angels' initial screening investment decisions},
  author={Colin Clark},
  journal={Venture Capital},
  pages={257 - 279}
  • Colin Clark
  • Published 1 July 2008
  • Business
  • Venture Capital
This study adds new insights to the growing body of research showing that entrepreneurs' communication skills and personal attributes influence investor decision making. Twenty-four business angels attending a UK investor forum completed questionnaires evaluating 32 ‘presentational’ and ‘non-presentational’ aspects of three entrepreneurs' oral pitch presentations. The business angels' level of investor interest was significantly related to their evaluations of the quality and content of the… 
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