The impact of enterprise application integration on stock prices

@article{Roztocki2009TheIO,
  title={The impact of enterprise application integration on stock prices},
  author={Narcyz Roztocki and Heinz Roland Weistroffer},
  journal={J. Enterprise Inf. Management},
  year={2009},
  volume={22},
  pages={709-721}
}
Purpose – Enterprise application integration (EAI) technologies are critical to functionally integrate diverse corporate computer systems, and as such may be expected to have a positive effect on business value. The purpose of this paper is to examine the market reaction to announcements of EAI investments as a surrogate for investor perceived business value of such technology.Design/methodology/approach – An event study approach is used with 81 announcements of EAI investments between 1998 and… CONTINUE READING