The impact of direct-to-consumer television and magazine advertising on antidepressant use.


We examine whether exposure to direct-to-consumer advertising (DTCA) for antidepressant drugs affects individual use of these medications among those suffering from depression. Prior studies have almost exclusively relied on making connections between national or market-level advertising volume/expenditures and national or individual-level usage of… (More)
DOI: 10.1016/j.jhealeco.2012.05.002


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