• Corpus ID: 169372615

The impact of customer advocacy on customer perceived value

  title={The impact of customer advocacy on customer perceived value},
  author={ying-pin yeh},
To maintain a competitive advantage, firms are increasingly regarding customer-perceived value as a vital factor in creating new service methods. Customer advocacy presents a cascade of stages, from the operating strategy and delivery system of the company to the customer's perception of service quality. After reviewing related literature, this research identified the antecedents of customer advocacy affecting the customers, and explored the effect of customer advocacy on customer perceived… 

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