The impact of corporate social responsibility program “cuci tangan pakai sabun” on brand image, brand attitude and brand loyalty of Lifebuoy Consumers in Surabaya

@inproceedings{Christie2018TheIO,
  title={The impact of corporate social responsibility program “cuci tangan pakai sabun” on brand image, brand attitude and brand loyalty of Lifebuoy Consumers in Surabaya},
  author={Ruth Christie},
  year={2018}
}
This research aims to examine the impact of Corporate Social Responsibility Program “Cuci Tangan Pakai Sabun” on Brand Image, Brand Attitude, and Brand Loyalty Lifebuoy Consumers in Surabaya. This research is a causal study and used purposive sampling as the sampling technique. The total number of samples are 150 respondents who lives in Surabaya with minimum age of 17 and use Lifebuoy’s products regularly. The data analysis technique used in this research is Structural Equation Modeling… CONTINUE READING