The impact of basic human needs on the use of retailing self-service technologies : A study of self-determination theory

Abstract

Self-service technologies (SSTs) are becoming increasingly popular in retailing contexts. Previous theories of SST adoption have largely ignored the basic human needs, such as competence, autonomy and relatedness, that drive customer motivation and the use of SSTs. We address this theoretical gap and examine self-determination theory (SDT) in the context of… (More)

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Cite this paper

@inproceedings{Sau2015TheIO, title={The impact of basic human needs on the use of retailing self-service technologies : A study of self-determination theory}, author={Larry Sau and Kei Leung and Margaret Jekanyika Matanda}, year={2015} }