The impact of affective design of product packaging upon consumer purchase decisions

@inproceedings{Barnes2003TheIO,
  title={The impact of affective design of product packaging upon consumer purchase decisions},
  author={Cathy Barnes and Christian Southee and Brian Henson},
  booktitle={DPPI},
  year={2003}
}
Affective design aims to create a product that has expected levels of functionality and usability but, additionally offers the user a positive emotional experience. Some success has been achieved by using the Kansei engineering approach but this has not been explicitly applied to packaging design.This paper reports on the first stages of an Affective Packaging Design research programme and presents the result of experiments that explore the relationships between consumer selection and packaging… CONTINUE READING

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