The impact of advertising on nicotine replacement therapy demand.

@article{Tauras2005TheIO,
  title={The impact of advertising on nicotine replacement therapy demand.},
  author={John A. Tauras and Frank Chaloupka and Sherry Emery},
  journal={Social science & medicine},
  year={2005},
  volume={60 10},
  pages={2351-8}
}
While much is known about the economic determinants of tobacco use, very little is known about the economic determinants of nicotine replacement therapy (NRT) use. This paper is the first econometric study to examine the impact of advertising on NRT demand. Pooled cross-sectional time-series scanner-based data for 50 major metropolitan markets in the USA covering the period between the second quarter of 1996 and the second quarter of 2002 are used in the analysis. Fixed-effects modeling is… CONTINUE READING