The impact of Internet interactivity and need for closure on consumer preference

  title={The impact of Internet interactivity and need for closure on consumer preference},
  author={Yair Amichai-Hamburger and Adi Fine and Abraham Goldstein},
  journal={Computers in Human Behavior},
The Internet is used by an ever-increasing number of people worldwide. However, there is little understanding of the interaction between Internet technology and the behavior of different human personality types. This article focuses on the impact of the need for closure on the desired level of interactivity of a given Website. For this experiment, four commercialized Websites were created: (1) flat—with no hyperlinks and no time pressure; (2) flat with time pressure; (3) interactive with no… CONTINUE READING

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