The impact of Internal Marketing to Market Orientation concept and their effects to bank performance

@article{Bouranta2005TheIO,
  title={The impact of Internal Marketing to Market Orientation concept and their effects to bank performance},
  author={N. Bouranta and G. Mavridoglou and Panagiotis Kyriazopoulos},
  journal={Operational Research},
  year={2005},
  volume={5},
  pages={349-362}
}

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