The holistic processing of price comparison: behavioral and electrophysiological evidences.

@article{Cao2012TheHP,
  title={The holistic processing of price comparison: behavioral and electrophysiological evidences.},
  author={Bihua Cao and Fuhong Li and Li Zhang and Yifeng Wang and Hong Li},
  journal={Biological psychology},
  year={2012},
  volume={89 1},
  pages={63-70}
}
Although considerable studies have investigated the cognitive mechanism and the neural basis of number processing, it is unclear how numbers are represented in the practical context such as price comparison. In the present study, participants were asked to judge whether the target prices with different units (yuan, jiao, fen) were "higher or lower than 5 jiao" while event-related potentials were recorded. The behavioral results did not reveal a main effect of distance when distance was defined… CONTINUE READING

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