The heart of the story: Peripheral physiology during narrative exposure predicts charitable giving

  title={The heart of the story: Peripheral physiology during narrative exposure predicts charitable giving},
  author={Jorge A. Barraza and Veronika Alexander and Laura E. Beavin and Elizabeth T. Terris and Paul J. Zak},
  journal={Biological Psychology},
Emotionally laden narratives are often used as persuasive appeals by charitable organizations. Physiological responses to a narrative may explain why some people respond to an appeal while others do not. In this study we tested whether autonomic and hormonal activity during a narrative predict subsequent narrative influence via charitable giving. Participants viewed a brief story of a father's experience with his 2-year-old son who has terminal cancer. After the story, participants were… 

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