The green acres effect: the need for a new colorectal cancer screening campaign tailored to rural audiences.

@article{Campo2008TheGA,
  title={The green acres effect: the need for a new colorectal cancer screening campaign tailored to rural audiences.},
  author={Shelly Campo and Natoshia M Askelson and Tracy R Routsong and Lorrie J Graaf and Mary E. Losch and Holly Smith},
  journal={Health education & behavior : the official publication of the Society for Public Health Education},
  year={2008},
  volume={35 6},
  pages={749-62}
}
National health communication campaign developers have ignored rural audiences in campaign development and testing, despite the health disparities that exist for this group. Researchers in a rural Midwestern state tested the appropriateness of CDC's national colorectal cancer screening campaign, Screen for Life. Based on focus groups and a quasiexperimental design evaluation, researchers determined that the national campaign did not adequately address the needs of the rural audience. A new… CONTINUE READING