The great Indian Willow Trick: Cricket, nationalism and India's TV news revolution, 1998–2005

@article{Mehta2007TheGI,
  title={The great Indian Willow Trick: Cricket, nationalism and India's TV news revolution, 1998–2005},
  author={Nalin Mehta},
  journal={The International Journal of the History of Sport},
  year={2007},
  volume={24},
  pages={1187 - 1199}
}
  • Nalin Mehta
  • Published 10 August 2007
  • Sociology
  • The International Journal of the History of Sport
The emergence of India as the financial and spiritual heart of world cricket in the 1990s is intrinsically linked to India's satellite TV revolution in the same period. The 1990s began with just one Indian television channel – the state owned Doordarshan – but by 2006, Indian viewers were remote-controlling their way through more than 300 private satellite television channels. While the reasons for this phenomenal growth of the television industry are varied and complex, cricket has played a… 
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