The gradual threshold model of ambivalence: relating the positive and negative bases of attitudes to subjective ambivalence.

@article{Priester1996TheGT,
  title={The gradual threshold model of ambivalence: relating the positive and negative bases of attitudes to subjective ambivalence.},
  author={Joseph R. Priester and Richard E. Petty},
  journal={Journal of personality and social psychology},
  year={1996},
  volume={71 3},
  pages={
          431-49
        }
}
  • J. Priester, R. Petty
  • Published 1 September 1996
  • Psychology
  • Journal of personality and social psychology
This research examined the relationship between the measured (Study 1) and manipulated (Studies 2 and 3) positive and negative bases of attitudes and the psychological experience of attitudinal ambivalence. On the basis of these studies, the gradual threshold model of ambivalence (GTM) was advanced. The GTM holds that: (a) ambivalence increases in a negatively accelerating manner as the number of conflicting reactions (whichever of the positive or negative reactions are fewer in number… 

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