The geography of online shopping in China and its key drivers

  title={The geography of online shopping in China and its key drivers},
  author={Zhouying Song},
  journal={Environment and Planning B: Urban Analytics and City Science},
  pages={259 - 274}
  • Zhouying Song
  • Published 25 March 2021
  • Business
  • Environment and Planning B: Urban Analytics and City Science
Many studies shed light on online shopping adoption and its determinants, most of which were conducted in developed countries and focused on sociodemographic factors. However, the influence of spatial attributes remains unclear or underestimated, especially in emerging economies. China is the largest e-commerce market in terms of the number of e-shoppers and the volume of online retail sales, with a distinctive geographical pattern of e-shopping usage. This study developed a conceptual model of… 

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