The framing effect of relative and absolute risk

@article{Malenka2007TheFE,
  title={The framing effect of relative and absolute risk},
  author={D. Malenka and J. Baron and S. Johansen and Jon W. Wahrenberger and J. M. Ross},
  journal={Journal of General Internal Medicine},
  year={2007},
  volume={8},
  pages={543-548}
}
Objective: To test whether a patient’s perception of benefit is influenced by whether the benefit is presented in relative or absolute terms. [...] Key MethodDesign: Questionnaire-based study.Setting: A general medicine outpatient clinic at a rural tertiary care center associated with a medical school.Patients: 470 of 511 consecutive patients who agreed to answer a questionnaire while waiting for their clinic visit.Expand
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