The external environment ’ s effect on management and strategy A complexity theory approach

@inproceedings{Mason2009TheEE,
  title={The external environment ’ s effect on management and strategy A complexity theory approach},
  author={Roger B. Mason},
  year={2009}
}
Purpose – This paper seeks to investigate the influence of the external environment on the choice of strategic management activities, from a chaos and complexity perspective, since a business environment is a complex adaptive system. Design/methodology/approach – The study in this paper was of an exploratory nature, using the qualitative techniques of case study, depth interviews and document analysis to collect data from two companies each in the IT and packaging industries, namely, more… CONTINUE READING
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