The extent of food advertising to children on UK television in 2008.

  title={The extent of food advertising to children on UK television in 2008.},
  author={Emma Jane Boyland and Joanne Alison Harrold and Tim C. Kirkham and Jason C. G. Halford},
  journal={International journal of pediatric obesity : IJPO : an official journal of the International Association for the Study of Obesity},
  volume={6 5-6},
OBJECTIVE To provide the most comprehensive analysis to date of the extent of food advertising on UK television channels popular with young people following regulatory reform of this type of marketing activity. METHODS UK television was recorded 06:00-22:00 h for a weekday and a weekend day every month between January and December 2008 for 14 of the most popular commercial channels broadcasting children's/family viewing. Recordings were screened for advertisements, which were coded according… CONTINUE READING
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