The exploration of internet marketing strategy by search engine optimization: A critical review and comparison

  title={The exploration of internet marketing strategy by search engine optimization: A critical review and comparison},
  author={Chen-Yuan Chen and Bih-Yaw Shih and Zih‐Siang Chen and Tsung-Hao Chen},
  journal={African Journal of Business Management},
With the rise of internet, internet marketing has become an important issue, for increasing internet business competitiveness. Recently, SEO (search engine optimization) techniques have become one important technique for improving website ranking. Meanwhile, social networking sites are getting more and more popular. Using keywords effectively can secure a higher ranking website, and increase site traffic and popularity. In this paper, knowing how to implement the web site SEO actions… 

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