The expectancy-value muddle in the theory of planned behaviour - and some proposed solutions.

@article{French2003TheEM,
  title={The expectancy-value muddle in the theory of planned behaviour - and some proposed solutions.},
  author={David P French and Matthew G Hankins},
  journal={British journal of health psychology},
  year={2003},
  volume={8 Pt 1},
  pages={37-55}
}
The authors of the Theories of Reasoned Action and Planned Behaviour recommended a method for statistically analysing the relationships between beliefs and the Attitude, Subjective Norm, and Perceived Behavioural Control constructs. This method has been used in the overwhelming majority of studies using these theories. However, there is a growing awareness that this method yields statistically uninterpretable results (Evans, 1991). Despite this, the use of this method is continuing, as is… CONTINUE READING

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